Users will soon have a fresh option that enables them to cut down on the volume of AI-made content appearing in their streams. This initiative comes as the company revealed that it currently hosts in excess of 1 bn AI-generated clips.
Trial and Implementation
The update is in a pilot phase over the following weeks before a full-scale rollout. This advancement coincides with a increase in AI-generated material, fueled by recent video-generation tools.
The Broader AI Trend
It has been noted that nearly 10% of the quickest rising content creators on a popular video site exclusively feature content made by AI. A significant portion of this content is deemed low-quality AI content, a phrase for inferior, factory-style content that is frequently illogical or surreal.
“We know from our community that many people appreciate content created using AI tools, from computer-generated images to informative clips, and we aim to give people the power to see more or less of that, according to their own choices,” said a spokesperson.
Volume and Proportions
The platform announced that there are presently over a billion videos on its service tagged as made with AI. Collectively, in excess of 100 m pieces of content are added to the app each day, making AI content a limited portion of its overall inventory.
Customizing Your Feed
Members will be in a position to limit or boost the amount of AI-generated videos they view by using the “manage topic” feature in the platform and picking AI-made media. Additional categories that are already be modified under the filter cover current affairs, fashion, cosmetics, and movement.
Platform Guidelines
TikTok’s rules mandate content makers to identify “realistic” artificially created content, and it bans dangerous fake videos of well-known individuals or crisis events. Any authentic-looking artificial content that is not labeled can be taken down under its user guidelines.
In addition, the service will now apply an AI-generated watermark to content created with its own AI tools, or identified by an cross-platform project for identifying content made by AI. This measure is designed to stop users from seeking to circumvent the labeling process.
AI Literacy Programs
TikTok is also launching a two million dollar AI literacy fund for professionals and organizations to develop informative material about ethical AI use. This project will support non-profit groups dedicated to educating coding and technology.
Platform Protection
TikTok has defended its content review process, following controversy over intentions to lay off a large number of content moderators in the UK. The company is planning to reduce 439 jobs in its content moderation department in the UK capital, with labor groups and online safety experts expressing worry that humans are being replaced by machine-led review.
A trust and safety lead clarified that people-led review would still have a role, but automated tools can protect employees by removing the most harmful content ahead of it is viewed by staff. The company reported a 76% decrease in shocking and graphic content reviewed by human moderators over the past year due to the use of its machine learning processes.
We believe it is crucial to balance staff and AI to ensure user safety,” the executive stated. “We’ll have staff as part of that process, but we further consider it’s extremely critical to reduce exposure to unsafe media as rapidly, which is where a significant AI assistance is really helping us work at speed.”
